by: accesshungary
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Typical Hungarian Link Directories

The Hungarian link catalogues can be put into two big groups by their structure and by the logic they use: the first type of directories consists of clones of startpagina and the other group consists of conventional web directories.

Clones of Startpagina.nl

The format was born in Holland, the initial web site is located at the address startpagina.nl. Several lookalikes exist in the Netherlands, although apart from these Duch sites this kind of catalogues is only present in Hungary. If you come accross similar link directories in other languages, this can be attributed to its popularity on the Hungarian web -- that's the reason why Hungarian webmastersdevelopers are making attempts with similar pages in some other languages.
The main secret of this genre's success is that it successfully abandoned the major flaws of the conventional web directories, but the professional background provided by the large media group Sanoma also took part in the development of the lap.hu pages, the most popular startpagina-clone.
In contrast to the normal, hierarchically-built directories such as the Open Directory Project the startpagina clones don't create a giant, extraordinarily complex system but are built up from several thousands of well-separated units, whose main organizing force is the very keyword which assignes the subject of the assembled links. These one-page link directories, found usually on their own subdomains are only collecting links corresponding to the topic stated in their name (and also in their subdomain). Usually the maintenance of each different page is done by different editors who possesses great knowledge in the subject at hand and not by the keeper of the catalogue system. Thus the submission of links, approval and maintenance is not controlled centrally but independently at that very page.

Traditional Link Catalogues

While bringing about a link directory analogous to the lap.hu websites requires major development, to create a classic web directory you only need to choose (or maybe localize it to Hungarian) an appropriate content management system or directory script. Due to this and to the relative underdevelopment of the web under the .hu domain, general link catalogues began multiplying in 2010. The most popular catalogue script highly among all is PHP Link Directory; apart from this, some other catalogues are utilizing indexU and eSyndicat.

Various solutions utilizing on Drupal and Wordpress are also highly popular. They present the submitted links in a form akin to a blog which practice is almost unknown in other countries. These link catalogues are more analogous to the Pligg pages than a catalogue built on hierarchical topics.
It's mainly a Hungarian peculiarity that lots of catalogue operators only accept unique texts for submission. Directories asking for descriptions which couldn't be found anywhere else were prevousli found by this degree only in German-speaking web. The introduction of the aforementioned and similar stern rules shows that more and more administrators realize that the operation of free web directories is not necessarily paying off. Paid link directories are scarce since Hungarian website owners can't pay for the maintenance of these web sites.

Summary

Though the importance of the link catalogues is fading away on the international web, in Hungary - although a bit late - the genre is at its peak: on one hand the lap.hu pages are considered to be the most visited Hungarian pages, moreover lots of traditional link catalogues emerged in recent times, on the other hand different link catalogues are (still) accounted as highly useful tools for search engine optimization. Sending links to Hungarian directories is therefore a common way of increasing the number of visitors of sites in Hungary.

About the Author

Jozsef Jaroli is a Hungarian Search Engine Marketing expert. He is working for various Hungarian clients optimising their web pages both in Hungarian and other languages. As the publisher of the by far most complete Hungarian directory list, he offers a wide range of linkmarketing services on the Hungarian web.

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